How we got started

We’ve all had brushes that looked good online but flopped in real life. Most had scratchy bristles, weird shapes and handles that felt off. We made SaDM Shiny to fix all that. Our brushes are soft, blend beautifully, and just feel right in your hand. Whether you're a makeup beginner or someone who can contour in your sleep, our brushes are made to slip into your routine without a learning curve. 

What makes our brushes different

A good brush shouldn’t feel like a luxury item you save for “special occasions.” We design ours to meet high standards. But more importantly, they’re priced and built for real life. These are brushes you’ll use every day without worrying they’ll wear out or soak up half your product. They feel great in your hand and even better on your skin.

Why we care about the details

At SaDM Shiny, we’re picky about the little things. We use high-grade synthetic bristles (and ethically sourced natural hair in some brushes) because they’re kinder to your skin and easy to clean. Each brush is shaped to work with your face, not against it, so you can blend, buff, and build without the guesswork. Everything we make is tested, refined, and created by people who actually love makeup, just like you.